Target Avatar Marketing ™
“Target Marketing is the ability to make a potential customer feel like the message was based on their own diary.” - R. Scott Alvord, Fire Your Job, Hire Yourself
Your customer is not "anyone with skin" because the shotgun approach to marketing is too expensive and it won't resonate with anyone. The best marketing is highly targeted to the exact wants and desires of the specific individual that will benefit from your product or service. It is focused enough to reach to the psychological profile of this individual.
Target Avatar Marketing™ is one of our Super Powers!
To determine your Target Avatar (sometimes there are more than one), we start with an in-depth interview with the few people in your organization that truly understand your customers. We can supplement this with a focus group if necessary.
Then we develop a demographic and psychological profile of this Target Avatar and create a specialized Target Avatar Cut Sheet™ of that profile.
Next we develop a list of the perfect words, images, and phrases that would reach the heart of this individual.
After reviewing the best places that this Target Avatar would experience your advertising, we design an ideal marketing campaign that will reach the heart and mind of this individual.
This type of marketing is far more effective than any other kind!
Contact us to move your marketing ROI to another level of success!
Target Avatar Marketing Seminar or Presentation
We have a mini-seminar in which we take an audience through an example of creating a Target Avatar Cutsheet™ as an introduction to the technique. We can shorten this overview down to 30 minutes. However, if you'd like to have it extended into a larger presentation with more interaction and in-depth training, we can do that as well. #Flexibility Contact us to have us come sharpen your team's marketing skills!
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There are four reasons that companies hire business consultants:
1. Unbiased Outside Viewpoint for a fresh perspective.
2. Specialized Skills that aren't in house.
3. Controversial Decision Maker for politically-charged issues.
4. Temporary Help that's often cheaper than long-term employees.
According to Gallup, 68% of Americans who don't already have one, want to start their own business. But only 8% of these plan to start one in the next 12 months! All it takes is a mentor to help dreamers put the pieces together to make that startup business a reality! Let's talk!
Where we Serve
Our headquarters are located in Roseville, California in Placer County in the Greater Sacramento Mega-region, but we serve clients around the globe. Other regional communities that we serve include Antelope, Auburn, Carmichael, Citrus Heights, Davis, Fairfield, Folsom, Granite Bay, Lincoln, Loomis, Natomas, North Sacramento, Orangevale, Rancho Cordova, Rocklin, South Sacramento. We also serve key cities across the United States including Los Angeles, Napa, San Francisco, the Bay Area, Denver, Seattle, Simi Valley, Portland, Salem OR, Santa Barbara, Albany NY, Honolulu Hawaii, and Santa Rosa CA.